Forget Photoshop filters, stock images, templates. This design studio won’t use them. They’ll always take the long route instead.  

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Owned by true craftsman, folks that really get their hands dirty, the studio commissioned a branding and messaging that would convey their rebel heart, steadfast behavior and gentle spirit.

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The brand is positioned over four top values, defined to match each of the four owner's core characteristics: bravery, courtesy, honor and diligence.